Lumina Brand Identity
Overview
Lumina Wellness needed a complete brand identity that communicated luxury, calm, and transformation. The project spanned logo design, color systems, typography, and brand guidelines.
The Problem
The client had a strong product but no visual identity. They were losing potential customers to competitors with more polished branding. The challenge was to create something that felt premium yet approachable.
The Process
I started with extensive competitor analysis and mood boarding. After three rounds of concept exploration, we landed on a direction inspired by golden hour light and natural forms. Wireframes and prototypes were tested with target users.
The Solution
The final identity uses a warm gold and ivory palette with a custom wordmark. The logo mark is an abstract representation of light diffusing through water — elegant and memorable.
Results
“Alex transformed our vision into a brand that truly resonates with our audience. The attention to detail was extraordinary.”
Start a Project
Ready to bring your vision to life? Let's create something extraordinary together.
