Pulse — Analytics Dashboard
Design

Pulse — Analytics Dashboard

UI/UXDashboardData Viz
Client
Pulse Analytics
Year
2024
Role
Senior UI Designer
Category
Design
01

Overview

Pulse Analytics needed a dashboard that could display complex data in an intuitive way. The challenge was making dense information accessible without sacrificing depth.

02

The Problem

Their existing dashboard was overwhelming users with data. Churn was high because users couldn't find the insights they needed. The redesign needed to prioritize clarity and actionability.

03

The Process

I conducted 20 user interviews and created a comprehensive information architecture. The design system was built with accessibility as a core requirement. Multiple rounds of A/B testing refined the layout.

Process step 1
Process step 2
04

The Solution

The redesigned dashboard uses progressive disclosure to surface the most important metrics first. Custom chart components were designed for clarity. The dark theme reduces eye strain during long sessions.

Final solution
05

Results

-42%
User Churn
-60%
Time to Insight
+38pts
NPS Score

Alex's redesign transformed how our users interact with data. The impact on retention has been remarkable.

D
David Kim
CPO, Pulse Analytics

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